Wednesday, 15 March 2017

Hinglish-A Linguistic Blend of Hindi & English

Hinglish a widely spoken language nowadays in India and I feel it comes in use at most when you chat or message someone as it provides an easy way out, especially in Social media.However the name is based on the Hindi language, it does not refer exclusively to Hindi, however "is used in India, with English words blending with Hindi.

History

Since the time of British Raj, there has been a the past of Indic words making place in English. For Ex: Raj is a Hindi word for 'rule' and instead of “British Rule” the people used "British Raj" which is one of the earliest Hinglish words. Other words such as Guru, Yoga, Ghee, Pyjama comes under the same category.. Similarly, many English loan words also approached to stay in India such as Time, Late, School, College, District, State etc. are example of few words which have naturalized in Indic languages, long before the word Hinglish came into being.


In recent years, due to an increase in literacy and connectivity, the exchange and mixing of languages has reached new heights.


Going Mainstream

Devyani Chaubal was an Indian journalist and columnist. She is best known for her magazine column, "Frankly Speaking" in the popular Bollywood film magazine Star and Style through the
1960s and 1970s,  and was probably the first author to use Hinglish. Author Shobhaa De then began to use Hinglish elements in her books and columns in the Indian magazine Stardust followed by other Indian authors.

Over the years, Hinglish has been effectively used in Indian advertising in advertising slogans, like Pepsi's 1998 slogan ..
Hinglish: Yeh Dil Maange More! ---- English: This heart desires more!
Hinglish: Yehi hai right choice, Baby --- English: This is the Right Choice, Baby
Hinglish: Yeh Hai Youngistaan--- English: This is the country of the young

In 2003, a trend of Hinglish pop songs was popularized and  in 2005, Baljinder Kaur Mahal wrote a book called The Queen's Hinglish: A full-fledged Hinglish Novel was published by Richa Devesar in March,2015. A dictionary for Hinglish has also been published.

Users

Hinglish is more commonly seen in urban and semi-urban centers of the Hindi-speaking states of India, and has become hugely popular. So much so many speakers do not realize that they are incorporating English words into Hindi sentences or Hindi words into English sentences. Hinglish is also affecting the English spoken in the United Kingdom, with the version of words and expressions used by Indian immigrants and their offspring into colloquial English in the United Kingdom.

Hindi has undergone numerous changes over the years. In periods to come we predict more changes to be in store as well. Should the companies targeting India keep a close watch on the ever changing Hindi language while deciding on entering the Indian market? Let's see what new changes will Hindi or ‘Hinglish’ go through in the future.

Monday, 13 February 2017

The Indian Languages Spread - Evolving Opportunity

We got an inquiry for a potential project, which has all the official languages of India  included and to quote we had to research a bit for dialects, most spoken languages, community and places. This gave me an idea to let know, data researchers and big companies know where they should target their next     expansion in India.

India has 23 constitutionally recognized official languages, written in 13 different scripts, with over 720 dialects. The official Indian languages is Hindi (with approximately 422 million speakers)

 Official languages of India:

Hindi
English
Assamese
Bengali
Bodo
Dogri
Gujarati
Kannada
Kashmiri
Konkani
Maithili
Meitei (Manipuri)
Malayalam
Marathi
Nepali
Odia
Punjabi
Sanskrit
Santali
Sindhi
Tamil
Telugu
Urdu



I had an idea about the top few languages, however, not all of them, but here are
the number of speakers in Indian official languages as per the census 
language
data taken from
Wikipedia.

(Source: Wikipedia)
List of languages by number of native speakers (Ordered by number of speakers
as first language)
The 2001 census recorded all the below languages as having more than 1 million
native speakers (0.1% of total population). The languages in list are scheduled
languages (the only scheduled language with less than 1 million native speakers
is Sanskrit).

Language    
2001 census
(total population 1,028,610,328 )
1991 census
(total population 838,583,988)
Encarta 2007 estimate
(worldwide speakers)
Speakers
Percentage
Speakers
Percentage
Speakers
Hindi
422,048,642
41.1%
329,518,087
39.29%
366 M
Bengali
83,369,769
8.11%
69,595,738
8.30%
207 M
Telugu
74,002,856
7.19%
66,017,615
7.87%
69.7 M
Marathi
71,936,894
6.99%
62,481,681
7.45%
68.0 M
Tamil
60,793,814
5.91%
53,006,368
6.32%
66.0 M
Urdu
51,536,111
5.01%
43,406,932
5.18%
60.3 M
Gujarati
46,091,617
4.48%
40,673,814
4.85%
46.1 M
Kannada
37,924,011
3.69%
32,753,676
3.91%
35.3 M
Malayalam
33,066,392
3.21%
30,377,176
3.62%
35.7 M
Odia
33,017,446
3.21%
28,061,313
3.35%
32.3 M
Punjabi
29,102,477
2.83%
23,378,744
2.79%
57.1 M
Assamese
13,168,484
1.28%
13,079,696
1.56%
15.4 M
Maithili
12,179,122
1.18%
7,766,921
0.926%
24.2 M
Santali
6,469,600
0.63%
5,216,325
0.622%
Kashmiri
5,527,698
0.54%
Nepali
2,871,749
0.28%
2,076,645
0.248%
16.1 M
Sindhi
2,535,485
0.25%
2,122,848
0.253%
19.7 M
Konkani
2,489,015
0.24%
1,760,607
0.210%
Dogri
2,282,589
0.22%
Manipuri
1,466,705*
0.14%
1,270,216
0.151%
Bodo
1,350,478
0.13%
1,221,881
0.146%



The top language Hindi is the most widely spoken language in Northern parts of
India. According to 2001 Census even though 45% of Indian population know
Hindi, only 25% of them have declared Hindi as their native language or mother
tongue. Indian English is recorded as the native language of 226,449 Indians in
the 2001 Census.

Seeing the trend of growth rate in Census language data from 1991 to 2001 we
are expecting to have some similar growth rate in next census data of 2011
which is still pending to publish.