Hinglish a widely spoken language nowadays in India and I
feel it comes in use at most when you chat or message someone as it provides an
easy way out, especially in Social media.However the name is based on the Hindi language, it does not
refer exclusively to Hindi, however "is used in India, with English words
blending with Hindi.
History
Since the time of British Raj, there has been a the past of
Indic words making place in English. For Ex: Raj is a Hindi word for 'rule' and
instead of “British Rule” the people used "British Raj" which is one
of the earliest Hinglish words. Other words such as Guru, Yoga, Ghee, Pyjama
comes under the same category.. Similarly, many English loan words also
approached to stay in India such as Time, Late, School, College, District,
State etc. are example of few words which have naturalized in Indic languages,
long before the word Hinglish came into being.
In recent years, due to an increase in literacy and connectivity, the exchange and mixing of languages has reached new heights.
Going Mainstream
Devyani Chaubal was an Indian journalist and columnist. She
is best known for her magazine column, "Frankly Speaking" in the
popular Bollywood film magazine Star and Style through the
1960s and 1970s, and was probably the first author to use Hinglish. Author Shobhaa
De then began to use Hinglish elements in her books and columns in the Indian
magazine Stardust followed by other Indian authors.
Over the years, Hinglish has been effectively used in Indian advertising in advertising slogans, like Pepsi's 1998 slogan ..
Hinglish: Yeh Dil Maange More! ---- English: This heart
desires more!
Hinglish: Yehi hai right choice, Baby --- English: This is the Right Choice, Baby
Hinglish: Yehi hai right choice, Baby --- English: This is the Right Choice, Baby
Hinglish: Yeh Hai Youngistaan--- English: This is the
country of the young
In 2003, a trend of Hinglish pop songs was popularized and in 2005, Baljinder Kaur Mahal wrote a book called The Queen's Hinglish: A full-fledged Hinglish Novel was published by Richa Devesar in March,2015. A dictionary for Hinglish has also been published.
Users
Hinglish is more commonly seen in urban and semi-urban
centers of the Hindi-speaking states of India, and has become hugely popular. So much so many speakers do not realize that they
are incorporating English words into Hindi sentences or Hindi words into
English sentences. Hinglish is also affecting the English spoken in the United
Kingdom, with the version of words and expressions used by Indian immigrants
and their offspring into colloquial English in the United Kingdom.
Hindi has undergone numerous changes over the years. In
periods to come we predict more changes to be in store as well. Should the
companies targeting India keep a close watch on the ever changing Hindi
language while deciding on entering the Indian market? Let's see what new
changes will Hindi or ‘Hinglish’ go through in the future.
