Hinglish-A Linguistic Blend of Hindi & English

Hinglish a widely spoken language nowadays in India and I feel it comes in use at most when you chat or message someone as it provides an easy way out, especially in Social media.However the name is based on the Hindi language, it does not refer exclusively to Hindi, however "is used in India, with English words blending with Hindi.

History

Since the time of British Raj, there has been a the past of Indic words making place in English. For Ex: Raj is a Hindi word for 'rule' and instead of “British Rule” the people used "British Raj" which is one of the earliest Hinglish words. Other words such as Guru, Yoga, Ghee, Pyjama comes under the same category.. Similarly, many English loan words also approached to stay in India such as Time, Late, School, College, District, State etc. are example of few words which have naturalized in Indic languages, long before the word Hinglish came into being.

In recent years, due to an increase in literacy and connectivity, the exchange and mixing of languages has reached new heights.

Going Mainstream

Devyani Chaubal was an Indian journalist and columnist. She is best known for her magazine column, "Frankly Speaking" in the popular Bollywood film magazine Star and Style through the

1960s and 1970s,  and was probably the first author to use Hinglish. Author Shobhaa De then began to use Hinglish elements in her books and columns in the Indian magazine Stardust followed by other Indian authors.

Over the years, Hinglish has been effectively used in Indian advertising in advertising slogans, like Pepsi's 1998 slogan ..

Hinglish: Yeh Dil Maange More! ---- English: This heart desires more!
Hinglish: Yehi hai right choice, Baby --- English: This is the Right Choice, Baby

Hinglish: Yeh Hai Youngistaan--- English: This is the country of the young

In 2003, a trend of Hinglish pop songs was popularized and  in 2005, Baljinder Kaur Mahal wrote a book called The Queen's Hinglish: A full-fledged Hinglish Novel was published by Richa Devesar in March,2015. A dictionary for Hinglish has also been published.

Users

Hinglish is more commonly seen in urban and semi-urban centers of the Hindi-speaking states of India, and has become hugely popular. So much so many speakers do not realize that they are incorporating English words into Hindi sentences or Hindi words into English sentences. Hinglish is also affecting the English spoken in the United Kingdom, with the version of words and expressions used by Indian immigrants and their offspring into colloquial English in the United Kingdom.

Hindi has undergone numerous changes over the years. In periods to come we predict more changes to be in store as well. Should the companies targeting India keep a close watch on the ever changing Hindi language while deciding on entering the Indian market? Let's see what new changes will Hindi or ‘Hinglish’ go through in the future.

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