Importance of Language

I was just trying to purchase something online and came across a page which is in some other language with the details of product I was willing to have and then it took me back step to process for payment further as I did not have an understanding of the language and just thought to share the same experience with you as it is very predictable that “If you can’t read it, you’re not buying it”.

Still, I feel there are lots of companies have doubts, if it makes sense for them to globalize their websites. There are some sites available to get the instant translation, then and their however, no guarantee for the accurate info as sometimes the words or sentences are so goofed up and could be understood in an incorrect manner.

There is no doubt that Language is a vital tool to have your prospects converted into customers, “if I can read it, I am buying it”. So having your website available in multi language (translated websites) depending on your target locals and more good if you can have localized versions available on your translated websites, nothing but the fine-tune versions of the translated website to make it sound local which ultimately helps you to connect your Target audience.

Few points which I feel,  why companies should be investing in localization services.

More Sales:
The more understanding you have when you have the information placed on internet via localizing the content, whether it’s a product or services you are selling, more chances to have your prospect as customers.

Add value to your Business/Clients:
Localization is the finest way to showcase your clients that you care whether they are based in your local city or  in any foreign country. It brings additional value to business and shows the respects towards,  local history, language particulars, culture, traditions etc..and ultimately helps you to expand business by the driving force of content localization.

Reducing Risks:
A good understanding of your customers for the product or service information, would help you to serve them with their precise requirements. It could be any minor detail considering colors, numbers, size, material, preferred time anything considering a product or service. It would help your business practices to serve with much accuracy.

The Punch in Marketing:
Marketing campaign works at best when it has good understanding  and without localization it seems a bit difficult to have your information available to your target audience. A good campaigning or advertisement works well when you have it localized as per your target audience. It helps you to establish your brand.

I believe, Localization benefits the businesses and provides you a truly successful way to your customers.

Translation & Localization: How do you have the process set for TEP projects?...

Translation & Localization: How do you have the process set for TEP projects?
...: How do you have the process set for TEP projects? We have the set process for our Translation+Editing+Proofreading projects which helps u...

How do you have the process set for TEP projects?

We have the set process for our Translation+Editing+Proofreading projects which helps us to assist our client in effective and efficient way.

*Please click on the image to enlarge.

Strength of In-House Translators Model

I always wanted to write a blog about this topic as we have a real good in-house team set up of 150+ linguists resources for all the Indian languages.The In-house translators model is a very powerful solution, which actually helps teams to provide seamless services and churn out some super quick translations. 

As we know there are two widely accepted models for translators in the industry: In-house & Freelance. I throw my weight behind the In-house model, since having an in-house team to work on your translation project ensures quality, scalability and more possibilities of successful completion. Although many freelance translators also ensure a fantastic job, there are supreme benefits associated with an in-house translation team.

For example, Webdunia has two production centers in India (City: Indore & Chennai) from where our in-house teams operate. The first advantage we have observed with in-house teams is that before including any translator as a part of our team we can have an initial training session organized based on strengths/weaknesses of each translator.

Training sessions are generally organized for:

• Product Style guides/Language specific style guides
• Trados (and other CAT tools)
• Translation Terminologies, term creation, writing style selection for various domains
• Translation of tricky source material (marketing material, highly flowery language etc.)
• LQA commenting/error declaration/Defending LQA results
• Softskills- email writing/responding to linguistic queries
• Quality assessment and control
• Use of customer specific style guides/ tone
• General proficiency, such as headers, footers, pictures, comments, track changes etc.

The Benefits of choosing an in-house team for your Translation project:

Speed: Quick turn around time.
e.g. A client needs a 50,000 words project of multilingual translation, turning round in 6 days. Though it may not be an uphill task, without a cohesive team it will be very challenging to deliver with the right kind of quality and consistency. However, having an in-house team in place saves a lot of time, which can ultimately be used to bolster quality and consistency.  Thus, in-house team means more time given to translators rather than to the agency and its PMs.

Upscaling could be easier to handle when we have in-house team as PMs could check the progress of the project and based on the urgency they could change the team size. Also, the client can at any time push a few more thousand words without making the entire schedule go haywire.

Consistency

While there may be many translators, CAT tools and sharing TMs within the same premises assures that all churn out a similar quality. Since these in-house personnel have undergone a training to follow certain writhing styles, it becomes easy for the reviewers to give a thoroughly consistent product at the end. Inconsistency seriously impacts quality.

Reliability

Having an experienced team in an in-house set up who truly enjoys working means you are sure of hitting the deadline or even beating it, while quality has already been taken care of!

Maintaining standards

Regular meetings of our in-house teams including translators, proofreaders, PMs and other team mates ensure any linguistic issues that arose during a translation project can be thoroughly discussed and sorted. Valid and valuable suggestions from team members can be used to improve the quality bar, which is possible only in an in-house set-up.

Access to resources

Since translation teams are in-house, any last minute changes, requests, additions, word count spikes can be well communicated to the team and absorbed. Thus, having translators in the vicinity of the PM team is always beneficial.

Thus, in my opinion, the In-house translation model ensures a quality outcome, and it’s an efficient and effective way which works best for most clients. Please feel free to write back for any of your queries. Contact Email

TEP-Three Step Process for Quality Translation

All companies working with multilingual content to cater to world markets may not be familiar with the acronym “TEP”. TEP is a keynote of most translation agencies’ usual workflow to maintain quality throughout the projects. It refers to the three most common stages of any translation project as Translation+Editing+Proofreading. These three steps are essential for each translation/localization projects’ high-quality final output.

TEP is considered as the best practice of translation. A proper TEP sequence ensures superior quality since the text does undergo editing and proofreading process. A proofreader of a Target text checks the source text and therefore know whether a sentence is true to the original text. It verifies that it is legible and has no grammatical errors. The quality of the text, however, is guaranteed if well qualified resources are deployed for Translation and Proofreading process separately, who possess a thorough knowledge of the projects’ domain.

                                                 

It is always suggested that a three step service should be purchased while it is often the expensive option and even more expensive when companies choose to hire two different suppliers instead of one for full process.


There are many companies which do not work with a single vendor for the entire TEP process, probably due to unsurety for the deployment of multiple resources in the TEP process of one project . So it is more likely that they choose two separate suppliers, one for Translation and other one for Editing+Proofreading however this is a more expensive option.

TEP seems a bit more difficult in case of freelancer as there is generally one person who takes care for the complete project so most probably same person will do the proofreading. However, in case of translation agencies it is more likely to get TEP done by multiple resources. There are many Translation agencies who follow the full process as Translation>Editing>Proofreading with multiple resources and to ensure this, they can typically deliver two separate files i.e. Translated and Reviewed. This helps clients’ to track changes made by the reviewer after translation.

When hiring a translation service agency, it is required to know that agency fulfills with these three basic steps (TEP), so that the quality is up to the mark and meets your expectations to have a long run business relationship set-up.

Please feel free to write back for any of your queries. Contact Email.

Multilingual Desktop Publishing Services (Asian/Indic, Middle East and European Languages)

Multilingual:  It refers to work with multiple languages

DTP:  Desktop Publishing services is the process of modifying of the document after translation. Typically, one of the last phases in a translation or localization projects which involves using the source language file to reproduce the layout in the target language(s) by performing all the necessary adaptations. The eventual goal of desktop publishing is to deliver a file that looks as if it were originally created in the target language.

DTP services, a critical part in a translation project. Our in-house DTP team specializes in superior-quality, translation allied  design services, graphic localization projects with fast turnaround. The Webdunia DTP teams have the experience required to produce professional-quality multilingual localized files.

DTP @ Webdunia

Webdunia  has dedicated in-house teams involved in Desktop Publishing for Asian/Indic, Middle East and European Languages. Most document translations require desktop publishing services to ensure that the final appearance is effective as the original document. For files with substantial graphics, complex designs and layouts, desktop publishing plays a vital role in ensuring that the translated text fits the original layout. We ensure all our desktop publishing projects in-house as our DTP experts confirm the high quality of the final document as our process comprises of DTP Guidelines and assumptions which includes.

•   Creating an editable format for translation, which takes care of the layout in  translated file.
•   Layout formatting, character spacing, page size, paragraph setting, and indent setting and automatic update of data in the file.
•  Checking special instructions with final file (which has been checked by reviewer), spot checking the file as per source and implementation of comments from the first and second reviewer, if required.

Having our designers in-house provides us with absolute control over quality and the delivery time schedule. Furthermore, our designers communicate with our project managers seamlessly and exchange ideas and feedback about any given project. These DTP artists have helped many Webdunia clients in getting their message across with style, on the web, in print and in software.

Our desktop publishers work hand-in-hand with translators and reviewers to ensure that the final file or document reflects the most accurate and up-to-date version of the text. A key element of the desktop publisher's function is to evaluate each project visually to ensure it is acceptable from a technical and cultural point of view.

Tools we are specialized in:

·         Adobe Indesign

·         Adobe Framemaker

·         Adobe Illustrator 

·         Quark Express

·         Corel Draw

·         PageMaker

·         Ms Word, PowerPoint etc..

Languages we specialized in:

Asian/ Indic:

Assamese, Bengali (Bangladesh), Bengali (India), Filipino / Tagalog, Gujarati, Hindi (India), Indonesian, Kannada, Malay (Brunei Darussalam), Malay (Malaysia), Malayalam, Marathi, Nepali, Oriya, Punjabi, Punjabi (Pak.), Sindhi (Pak.), Sinhalese, Tamil, Tamil (Sri Lanka), Telugu, Thai, Urdu, Vietnamese, Japanese, Korean, Chinese(Simplified & Taditional)

Middle East (Bi-Di):

Arabic, Dari, Farsi, Pashto

European Languages:

French, Germany, Spanish, Russian, Romanian

We look forward to serve you with our quality DTP services with fast turn around time.

Get your Enterprise Resource Planning (ERPs) System Localized

Enterprise Resource Planning (ERPs) system is one of your key IT assets to automate business practices and streamlining processes.

ERPs Localization means adapting ERPs software to different languages and regional variances. It is the process of translating an ERPs product /manual in other languages for adapting the language for a specific country or region. There are various ERP packages available and are well known as SAP, Oracle , Tally etc..

ERPs localization is much more different from other kinds of localization tasks since there are different modules which do not present a cohesive picture as software strings do. While it is easier to decipher software functionality by looking at the localizable strings, it is not so in the case of ERPs strings.

There are different modules, and so different containers which hold the strings. Generally, since these strings concatenate to create a full scenario, they can connect in more ways than one, and that poses a challenge. Also, ERPs has many different departments catered, which means there are hundreds of different scenarios in which these strings may be presented, resulting in an increased challenge for localizers.

Our team has been working for a number of projects involving localization of Financial, Process and Publishing & Packaging related software. We have localized it all, desktop software, web-apps, UA/UI websites using various types of forms and billing and metering systems. Our decade long experience provides Webdunia, the most suitable status for partnering with major ERPs providers and other organizations using business related software for their Localization/Translation needs.

We completed ERPs translation projects for various companies around the globe. We have recently assisted one of our clients with ERPs software/manual Translation, Review and Quality Assurance. The project entailed over 140,000 words requiring almost 1.5 months of skilled and experienced localization team of translators, reviewers and engineers to work on the ERPs translation project.

Our ERPs translation team consists of translators, reviewers and QA professionals was responsible for adapting all portions of the translated content. Simultaneously, our project managers ensured completion of all ERPs translation and software localization work on time, our team delivered the project back to our client meeting the deadline with utmost quality.